The client is a well-established furniture retailer specializing in high-quality sofas and home seating solutions. Known for their wide variety of styles, from modern minimalistic to luxurious, their goal was to boost their online sales and increase brand visibility, especially in a highly competitive market.

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1. 1. Client Consultation & Goal Setting:
      • Understanding the Brand: We began by deeply understanding the brand's identity, target demographic, and business objectives. The main goal was to increase online sales, particularly in the mid- to high-end price range sofas, by reaching more of their target customers.
      • KPIs and ROI Focus: Set clear KPIs for the campaign, including sales revenue, website traffic, conversion rates, and customer acquisition costs.
   2. Campaign Strategy Development:
      • Audience Research: Conducted in-depth research to identify key customer segments: young professionals, new homeowners, and design-conscious individuals.
      • Platform Selection: Focused on digital platforms that would yield the highest ROI, particularly Google Ads, Instagram, and Facebook.
      • Messaging & Creative Development: Crafted compelling messaging that emphasized the quality, comfort, and stylish designs of the sofas, while offering limited-time discounts and promotions to drive urgency.
      • Remarketing Strategy: Implemented a remarketing strategy targeting website visitors who had abandoned carts or viewed specific products but hadn’t made a purchase, incentivizing them with exclusive offers.
   3. Campaign Execution:
      • Ad Copy & Creative Design: Developed eye-catching, scroll-stopping ad creatives, including high-quality images of sofas in realistic home settings and short video clips highlighting key product features like comfort, durability, and design.
      • Paid Media: Launched a targeted Facebook and Instagram ad campaign, optimized for conversions. Also ran a Google Shopping campaign with product-specific ads to capture users who were actively searching for sofas.
      • Landing Page Optimization: Worked with the client to ensure that the website’s landing pages were optimized for conversions, including fast load times, mobile responsiveness, and easy navigation with a clear call-to-action.
      • A/B Testing: Ran continuous A/B tests on ads, landing pages, and copy to optimize campaign performance in real-time.
   4. Monitoring & Optimization:
      • Performance Tracking: Monitored key metrics such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS) to assess the effectiveness of the campaign.
      • Adjustments & Scaling: Made data-driven adjustments to ad creatives, targeting, and budget allocation. As high-performing ads were identified, the budget was scaled to maximize results.